'Doing a Lumley'

Has the fragrant Joanna spawned a phrase and a new PR tactic?

'Doing a Lumley' involves holding a media conference at the same time and studios as a representative of the department you are seeking to influence is doing the same.

With good planning and a sprinkling of luck, journalists and camera crew will instinctively encircle both parties, thereby bouncing the ambushed representative into responding directly to campaigners' questions, forcing them to deliver policy on camera in real time.

This might be classified as the latest form of 'flash mob' media event. It certainly appears to work for Joanna.